Introduction

Customer’s gender and age
AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis.

AXIS Demographic Identifier
The result is information you can use to make targeted marketing and merchandising decisions.

Targeted marketing
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.

Targeted merchandising
Demographic insights from AXIS Demographic Identifier helps you stock merchandise that appeals to the customers shopping at your stores. When integrated with your point of sale (PoS) system, you can see what kinds of items are of interest to different customer segments. You can use the information to decide, for instance, what to feature on certain days of the week or times of day. The results are likely to be higher sales and happier customers who find what they’re looking for – and return again and again.

Targeted in-store experience
You can also use AXIS Demographic Identifier to tailor the in-store experience to demographic segments. Choose music, décor, and so on that your shoppers will find appealing and that encourages purchases.

Fully embedded
AXIS Demographic Identifier software can be used in certain highly discreet modular, height strip and dome 1080p cameras. Recommended camera models include AXIS Q3505-V Mk II Network Camera, AXIS F41 Main Unit and AXIS F1015 Sensor Unit, AXIS P8535 Network Camera, and AXIS P3225-LV Mk II Network Camera. The software essentially turns such cameras into highly advanced sensors.